Before the traffic

Start with the offer.
Then consider the route.

Search engine traffic and paid traffic are different channels. Our SEO work starts by understanding your business and where people in your niche look for information.

Before adding a channel, consider the offer, the website and how the business will handle enquiries. Technical audits and on-page optimization are part of our SEO services.

The four-step traffic process

Know the landscape.
Make the connection.

01

Identify the major traffic players

Find the channels that matter in your niche and understand where attention already flows.

02

Understand what those channels need

Look at the needs of the platforms and participants before deciding how to take part.

03

Create the content to match

Build a core message, then consider written content, video, audio or a combination. Reuse that message across suitable formats.

04

Give people a reason to share

Traffic triggers are ways to encourage people to share your content. Consider sharing as part of the content plan, not an afterthought.

A message with more than one form

Think beyond
one piece of content.

A useful core message can take different forms. We guide the content-creation conversation around written, video and audio material and the channels it is intended for.

Considering paid traffic too?
One core message connects with written content, video, audio and ways to share.

Let's connect the dots

Let’s talk
about your search.

Bring your business, your website and the questions people ask about what you do.

Let’s talk