Pay-per-click marketing

There's more
to the click.

The campaign. The landing page. The next conversation. PPC for small businesses, considered from end to end.

See the approach
An oversized cursor and a landing page are connected by a winding orange path.
Plan with purpose.Launch with approval.Keep learning.

The whole journey matters

An ad is an introduction.
What happens next matters too.

Pay-per-click advertising means paying when someone clicks your ad. The work around that click includes understanding the search, shaping the message and creating a relevant destination.

Our PPC approach connects campaign planning with web design, tracking and ongoing review. So the conversation doesn't stop when an ad goes live.

01 / Onboarding & campaign planning

First, get
on the same page.

We begin with a conversation about your business and the information needed to plan your campaigns.

Keyword research, ad copy, landing pages and tracking come together in that plan. You review and approve the campaign before launch.

Your approval comes first.
The plan is yours to review before it goes live.

Campaign notes identify the business, audience, keywords and message beside a landing-page plan and an approval check.

02 / Campaign launch

Ready.
Reviewed.
Live.

Once you've approved the campaign, we launch it and begin monitoring how it relates to your business, customers and goals.

Campaign communication continues after launch, with reviews and updates as the work develops.

The working parts

Not just an ad.
A connected setup.

Six capabilities that support the campaign, from the account to the ongoing adjustments.

Account setup

The foundation for the campaign.

02

Landing pages

A destination connected to the ad's message.

03

Conversion tracking

A way to understand actions after the click.

04

Call tracking

Phone enquiries as part of the campaign picture.

05

Customized dashboards

Campaign information brought into view.

06

Ongoing optimizations

Adjustments informed by campaign review.

Campaign formats

Different ways
to show up.

The right conversation starts with your business and the campaign format. Our approach considers search, display and phone-led advertising.

Search

Text-led advertising alongside a relevant search.

Display

Visual advertising placed within online content.

Call-Only

A campaign format focused on phone contact.

03 / Optimization & reporting

Live isn't
the last step.

After launch, campaign monitoring, ongoing optimizations and reporting keep the work moving.

Reviews and updates give you a way to discuss what's happening and what to consider next.

Talk through your PPC needs